Putting together a great demo reel takes creativity, time, and effort. If you’ve ever been forced to be creative on a deadline, it is tough stuff. We get calls from clients who have been putting off working on their demo for months (or more!) The story is familiar… people are busy juggling personal and professional commitments when they have jobs, and being prepared to get the next project isn’t always top of mind.
My advice is very simple. The best time to work on your demo reel is while you are working! This isn’t simply so we have more time to craft the perfect reel for you (although more time never hurts), it’s because a cohesive and entertaining piece of tape from inception, to iteration, to the final approval from representation and trusted industry professionals doesn’t happen overnight.